The past two or three times I have visited NYC, i have seen the Coming Soon sign for TopShop in the shopping district of SOHO. I have been waiting for the London based retailer to hit the states for about forever.
The rocker glam style has a limited amount of mens apparel, but i am still excited to see what they have to offer the male and female shopper.
They have hit the states with a great integrated marketing campaign, the includes a van driving throughout NYC and passing out bags and gift cards from $5-$500.
Kate Moss, who has had an exclusive deal with the retailer since 2006, will release her spring line concurrently with the opening of the Flagship store in NYC.
http://origin.www.wwd.com/retail-news/topshop-lands-in-new-york-2087669/?module=most_emailed
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